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Online video advertising and marketing in Asia

Statistics report about online video advertising and marketing in Asia

This report presents graphs about online video advertising and marketing in Asia. Starting with an overview of digital advertising worldwide, the report moves on to examine the Asian online advertising market, followed by two focus chapters on internet and social media usage in the region. The next chapters highlight social media platforms and the two video-focused platforms YouTube and TikTok. The concluding chapter examines video advertising on streaming services.

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Table of contents

Overview

3
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Forecast Digital advertising spending worldwide 2018-2030, by format
  • Premium Forecast Digital video ad revenues worldwide 2017-2030

APAC overview

5
  • Premium Statistic Advertising spending in the APAC region 2014-2025
  • Premium Statistic Digital ad spending APAC 2019-2030
  • Premium Forecast Revenue of the digital advertising market APAC 2025, by country
  • Premium Forecast Revenue of the video advertising market APAC 2025, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country

Internet usage

4
  • Basic Statistic Global number of online users worldwide 2024, by subregion
  • Premium Statistic Internet adoption APAC 2025, by country
  • Premium Statistic Mobile internet user penetration in APAC 2018-2030
  • Premium Statistic Daily time spent using internet APAC Q3 2024, by country

Social media usage

4
  • Premium Statistic Social media penetration rate APAC 2025, by country
  • Premium Statistic Social media market share Asia May 2026, by platform
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Weekly time spent using social media APAC 2026, by country

Social media ads

5
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country
  • Premium Statistic Most influential types of personalized digital ads among consumers APAC 2024
  • Premium Statistic Facebook ad reach rate APAC 2025, by country
  • Premium Statistic Instagram ad reach rate APAC 2025, by country
  • Premium Statistic X (formerly Twitter) ad reach rate APAC 2025, by country

YouTube and TikTok

6
  • Premium Statistic YouTube ad reach rate APAC 2025, by country
  • Basic Statistic Largest YouTube user bases APAC 2025, by country
  • Premium Statistic YouTube's monthly market share Asia 2024-2026
  • Basic Statistic Most-subscribed YouTube channels Asia 2026
  • Premium Statistic TikTok ad reach rate APAC 2025, by country
  • Premium Statistic Largest TikTok user bases APAC 2023, by country

OTT ads

3
  • Premium Statistic OTT Video Advertising revenue in APAC 2017-2030
  • Premium Statistic User penetration in the OTT video market APAC 2020-2030, by segment
  • Premium Forecast Attitudes towards online advertising among Gen Z Asia 2025, by country
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