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Advertising in Australia

Statistics report about advertising in Australia

This report contains information and data about the advertising industry in Australia. It includes information on advertising spending by a selection of other industries, a comparison of digital advertising and traditional advertising, as well as data on some of Australia's leading advertisers, all placed in a global and regional context.

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Table of contents

Global overview

7
  • Premium Statistic Fastest growing digital ad markets worldwide 2025
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Statistic Change in advertising spending of selected sectors worldwide 2026-2027
  • Premium Statistic Planned distribution of ad spending in the U.S. 2026, by medium
  • Basic Statistic Online advertising revenue in the U.S. 2000-2025
  • Premium Statistic Advertising spending in selected countries in Europe 2025-2028
  • Premium Statistic Advertising spending in Western Europe 2000-2024

Regional overview

7
  • Premium Statistic Ad spend growth in China 2024, by top industry
  • Premium Statistic Print advertising revenue in India 2017-2028
  • Basic Statistic Digital advertising revenue in India 2018-2028
  • Premium Statistic Share of advertising spending in Japan 2025, by medium
  • Premium Statistic Annual change in advertising spending in Japan 2025, by medium
  • Premium Statistic Most valuable Australian brands 2021, by brand value
  • Premium Statistic Monthly Google Ads cost-per-click in Australia 2019-2023, by industry

Digital media

6
  • Premium Statistic Automotive ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Automotive ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Finance ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Finance ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Transport & tourism ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Transport & tourism ad spend on outdoor in Australia 2019-2021

Traditional media

6
  • Premium Statistic Automotive ad spend on television in Australia 2019-2021
  • Premium Statistic Automotive ad spend on newspapers in Australia 2019-2021
  • Premium Statistic Finance ad spend on television in Australia 2019-2021
  • Premium Statistic Finance ad spend on newspapers in Australia 2019-2021
  • Premium Statistic Transport & tourism ad spend on television in Australia 2019-2021
  • Premium Statistic Transport & tourism ad spend on newspapers in Australia 2019-2021

Leading advertisers

5
  • Premium Statistic Advertising spending by industry in Australia 2021
  • Premium Statistic Leading digital advertisers in Australia 2021, by advertising spend
  • Premium Statistic Revenue of oOh! media Australia 2023, by ad format
  • Premium Statistic Revenue of oOh! media Australia 2021-2023
  • Premium Statistic Gross profit of oOh! media Australia 2021-2023
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