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Advertising in Central and Eastern Europe (CEE)

Statistics report on the advertising industry in Central and Eastern Europe (CEE)

This report presents statistics and charts on the advertising market in Central and Eastern Europe (CEE). It provides data on the region's advertising expenditure and the main channels. Furthermore, separate chapters are dedicated to the spending in the largest ad markets in CEE, traditional and digital advertising, leading advertisers and media agencies, and prices.

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Table of contents

Overview

7
  • Premium Statistic Advertising spending worldwide 2025-2028, by region
  • Basic Statistic Fastest-growing advertising markets in Europe 2026
  • Premium Forecast Revenue in the advertising market in CEE 2017-2030, by country
  • Premium Statistic Advertising spending share in CEE 2022, by country and medium
  • Premium Statistic Advertising revenue per capita in CEE 2022, by country
  • Premium Statistic Advertising revenue as a share of GDP in CEE 2022, by country
  • Premium Statistic Advertising agency revenue in CEE 2024, by country

Key markets

8
  • Premium Statistic Advertising expenditure in Russia 2021-2025
  • Premium Forecast Advertising expenditure in Poland 2017-2030
  • Premium Forecast Advertising expenditure in Czechia 2019-2029
  • Premium Statistic Advertising expenditure in Romania 2017-2024
  • Premium Forecast Revenue in the advertising market in Hungary 2017-2031
  • Premium Statistic Advertising expenditure in Slovakia 2020-2023
  • Premium Forecast Revenue in the advertising market in Croatia 2017-2031
  • Premium Statistic Media advertising expenditure in Ukraine 2011-2025

Traditional advertising

6
  • Premium Forecast Traditional television advertising spending in Central and Eastern Europe 2017-2030
  • Premium Forecast Traditional OOH ad spending in Central and Eastern Europe 2017-2030
  • Premium Forecast Newspaper advertising spending in Central and Eastern Europe 2017-2029
  • Premium Forecast Magazine advertising spending in Central and Eastern Europe 2017-2029
  • Premium Forecast Radio advertising spending in Central and Eastern Europe 2017-2029
  • Premium Forecast Cinema advertising spending in Central and Eastern Europe 2017-2029

Digital advertising

7
  • Premium Forecast Digital share of advertising spending in CEE 2026, by country
  • Premium Forecast Digital advertising spending in CEE 2017-2030
  • Premium Statistic Digital advertising spending in CEE 2024, by country
  • Premium Statistic Growth in digital ad spending in the CEE region 2023, by country
  • Premium Statistic Search ad spending growth in CEE 2024, by country
  • Premium Statistic Digital display ad spending growth in CEE 2024, by country
  • Premium Statistic Digital classifieds and directories ad spending growth in CEE 2024, by country

Industries

5
  • Premium Statistic Advertising market share in Russia 2024, by industry
  • Premium Statistic Advertising market value in Poland in 2024, by industry
  • Premium Statistic Total advertising expenditure in Czechia 2019-2024, by industry
  • Premium Statistic Investments in media and advertising in Romania 2024, by industry
  • Premium Forecast Advertising spending share in Hungary 2024, by industry

Advertisers

7
  • Premium Statistic Leading advertisers in Russia 2024, by budget
  • Basic Statistic Leading advertisers in traditional media in Poland 2023-2024, by spending
  • Premium Statistic Leading online advertisers in Poland 2025, by reach
  • Premium Statistic Companies with the highest ad spending in Czechia 2021-2024
  • Premium Statistic Leading brands by number of aired spots in Romania 2024
  • Premium Statistic Leading companies by share of digital advertising spending in Romania 2025
  • Premium Statistic Leading state advertisers in Hungary 2022, by expenditure

Agencies

6
  • Premium Statistic Leading advertising agencies in Russia 2024, by media buying volume
  • Premium Statistic Leading media groups in Poland 2024
  • Premium Statistic Leading media agency networks in Czechia 2022, by new business value
  • Premium Statistic Leading media agencies in Romania 2024, by revenue and net profit
  • Premium Statistic Leading advertising agencies in Hungary 2022, by revenue
  • Premium Statistic Leading advertising agencies in Slovakia 2021-2022, by revenue

Prices

4
  • Premium Statistic Average media advertising price inflation in CEE 2022-2023, by medium
  • Premium Statistic Advertising price inflation in CEE 2022-2023, by country
  • Premium Statistic Advertising inflation forecast in Russia 2025, by medium
  • Premium Statistic GoogleAds CPC in CEE 2023, by country
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