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Mobile advertising and marketing in the U.S.

Statistics report on mobile advertising and marketing in the United States

This report has been compiled to provide statistical information about mobile advertising and marketing in the United States. It shows data on mobile advertising spending in the U.S., as well as insights into consumer and marketer perceptions of mobile ads.

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Table of contents

Overview

8
  • Premium Forecast Mobile ad spending worldwide 2017-2030
  • Premium Forecast Largest mobile advertising markets worldwide 2025, by ad spend
  • Premium Statistic Mobile advertising spending in the U.S. 2020-2025, by platform
  • Premium Forecast Mobile ad spend in the U.S. 2017-2029, by format
  • Premium Statistic B2B mobile ad spend in the U.S. 2020-2024
  • Premium Statistic Mobile gaming ad revenue in the U.S. 2023-2025
  • Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
  • Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format

Marketer insights

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  • Basic Statistic App monetization methods by U.S. publishers 2025
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
  • Premium Statistic Highest priorities for improving B2B influencer marketing results in the U.S. 2024
  • Premium Statistic Digital media with highest brand safety risk in the U.S. 2024
  • Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2024
  • Premium Statistic Leading motivations for investing in SMS marketing in the U.S. 2026
  • Premium Statistic Share of marketers using SMS marketing software to text customers in the U.S. 2026
  • Premium Statistic Consumers likely to opt into text messages from selected industries in the U.S. 2026

Consumer insights

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  • Premium Statistic Mobile internet usage penetration rate in the United States 2010-2050
  • Premium Statistic Number of smartphone users in the United States 2010-2050
  • Premium Statistic Leading mobile apps U.S. 2026, by unique visitors
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Statistic Consumer opinion on advertising in the U.S. 2024, by medium
  • Premium Statistic Consumers finding ads on selected media irritating in the U.S. 2023, by generation
  • Basic Statistic Most frustrating types of online ads in the U.S. 2024
  • Premium Statistic Most frustrating mobile in-game ad types in the U.S. 2024
  • Premium Statistic Exposure to affiliate marketing in the U.S. 2024, by platform
  • Premium Statistic Media where parents saw an ad for the last purchase for teenagers in the U.S. 2026
  • Premium Statistic Likelihood of adults installing an ad blocker on their phone/tablet in the U.S. 2025
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