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Marketing personalization worldwide

Statistics report on marketing personalization worldwide

This report has been compiled to provide statistical information about marketing personalization among marketers and consumers worldwide. It contains an overview chapter with key figures on the segment, as well as a separate chapter devoted to artificial intelligence (AI) used for personalization.

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Table of contents

Overview

7
  • Premium Statistic Marketing spending worldwide 2024-2025
  • Premium Statistic Change in traditional and digital advertising and marketing spending worldwide 2025
  • Premium Statistic Key figures on the state of personalization among businesses worldwide 2024
  • Premium Statistic Businesses offering personalized engagement 2025, by country
  • Premium Statistic Top areas attracting investments in 2026 for B2B content marketers worldwide 2025
  • Premium Statistic Reasons for increased investment in digital experiences in Europe & the U.S. 2024
  • Premium Statistic Top investment areas for loyalty marketing worldwide 2024

Marketers' perspective

11
  • Premium Statistic Marketers prioritizing personalization in strategies in Europe & the U.S. 2024
  • Premium Statistic Level of personalization in digital experiences in Europe & the U.S. 2024
  • Premium Statistic Social listening software usage in marketing worldwide 2025
  • Premium Statistic Leading areas where B2B marketers used marketing automation worldwide 2025
  • Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2024
  • Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2024
  • Premium Statistic Marketing automation improvement's top goals for B2B marketers worldwide 2025
  • Premium Statistic Top challenges regarding content for marketing and media leaders worldwide 2024
  • Premium Statistic Leading challenges for executing a data-driven marketing strategy worldwide 2024
  • Premium Statistic Main challenges senior marketers faced when personalizing in Europe & the U.S. 2025
  • Premium Statistic Success rate of data-driven strategies according to marketers worldwide 2024

Customers' perspective

8
  • Premium Statistic Consumer preference for marketing personalization worldwide 2025
  • Premium Statistic Consumer views on brand personalization worldwide 2025
  • Premium Statistic Consumer views on the helpfulness of personalized ads worldwide 2025
  • Premium Statistic Comfort with personal info use for marketing personalization worldwide 2025
  • Premium Forecast Consumers who don't mind companies using their personal data for ads 2024, by country
  • Premium Statistic Level of consumer comfort with personalized ads worldwide 2025
  • Premium Statistic Impact of marketing personalization on spending worldwide 2025
  • Premium Statistic Consumer responses to lack of real-time personalization worldwide 2025

Artificial intelligence (AI) and personalization

9
  • Premium Statistic B2B marketers using AI for personalization in 2024
  • Premium Statistic Main business uses for AI personalization worldwide 2025
  • Premium Statistic Main areas and tactics in which marketers used AI worldwide 2025
  • Premium Statistic AI use in digital experience (DX) delivery worldwide 2024
  • Premium Statistic AI usage in ecommerce marketing worldwide 2024
  • Premium Statistic Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
  • Premium Statistic Main areas of improvement from AI in marketing outcomes worldwide 2024
  • Premium Statistic Top content-related tasks outsourced to AI tools among marketers worldwide 2024
  • Premium Statistic Engagement factors with GenAI ads among Gen Z and millennials U.S. 2026
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