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Direct mail advertising and marketing in the United States

Statistics report on direct mail advertising and marketing in the United States

A compilation of the latest statistical information on the direct mail advertising and marketing industry in the United States. It provides a U.S.-based overview of the sector regarding values and volumes before delving into the market's structure. The report features both marketers' and consumers' perspectives on direct mail use.

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Table of contents

Overview

8
  • Premium Statistic Direct mail marketing spending in the U.S. 2019-2024
  • Premium Statistic Planned distribution of ad spending in the U.S. 2026, by medium
  • Premium Statistic Change in offline marketing spending in the U.S. 2024-2025, by medium
  • Premium Forecast Annual change in direct mail advertising spending in the United States 2018-2030
  • Premium Statistic Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
  • Premium Statistic Direct mail volume in the U.S. 2018-2025
  • Premium Statistic United States Postal Service advertising mail volume 2004-2024
  • Premium Statistic Direct mail pieces received by an average household in the U.S. 2019-2024, by type

Market structure

6
  • Premium Statistic Estimated aggregate revenue of direct mail ad companies in the U.S. 2000-2023
  • Premium Statistic Direct mail ad companies' estimated revenue in the U.S. 2022, by source
  • Basic Statistic No. of establishments in the advertising industry in the U.S. 2007-2022, by segment
  • Premium Statistic Expenses of U.S. direct mail advertising companies 2007-2022
  • Basic Statistic Number of employees in the advertising industry in the U.S. 2009-2023, by segment
  • Premium Statistic Annual payroll in the advertising industry in the U.S. 2017-2023, by sector

Marketers' perspective

7
  • Premium Statistic AI's potential to improve direct mail efficiency for marketers in the U.S. 2024
  • Premium Statistic Leading direct mail innovations or tactics used by organizations in the U.S 2024
  • Premium Statistic Change in direct mail spend for marketers & media professionals in the U.S. 2024-2025
  • Premium Statistic Top methods for measuring responses to direct mail in Canada and the U.S. 2026
  • Premium Statistic Direct mail marketing's advantages over the omnichannel mix in the U.S. 2025
  • Premium Statistic Top advantages of direct mail according to marketing strategists in the U.S. 2026
  • Premium Statistic Top challenges to using direct mail according to marketers in the U.S. & Canada 2026

Consumers' perspective

12
  • Premium Forecast Non-digital advertising touchpoints in the U.S. 2025
  • Premium Statistic Influence of direct mail on purchase decisions in the U.S. 2025, by category
  • Premium Statistic Share of adults who made a transaction due to a direct mail piece in the U.S. 2025
  • Premium Statistic Share of adults who liked direct mail in the U.S. 2025, by age group
  • Premium Statistic Attitudes toward brands using AI to personalize marketing messages in the U.S. 2024
  • Premium Statistic Consumer opinion on brands offering to pause marketing messages in the U.S. 2024
  • Premium Statistic Share of adults unsubscribing from brands sending too many messages in the U.S. 2024
  • Premium Statistic Adult consumers' leading attitudes toward direct mail in the U.S. 2024
  • Premium Statistic Consumer perception of direct mail frequency in the U.S. 2024
  • Premium Statistic Image types making a direct mail piece most appealing to consumers in the U.S. 2024
  • Premium Statistic Top actions consumers took upon receiving direct mail in the U.S. 2025
  • Premium Statistic Consumers' preferred direct mail formats in the U.S. 2025
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