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Luxury marketing in China

Statistics report on luxury marketing in China

This report presents the key figures about luxury marketing in China. Starting with an overview on China's luxury market and leading brands, the report then looks into high-end labels' strategies in online marketing and brand endorsements. The report ends with valuable insights on Chinese luxury consumers.

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Table of contents

Luxury market overview

5
  • Premium Statistic Market size of China's personal luxury goods market 2017-2030
  • Premium Statistic Domestic luxury consumption China 2014-2025
  • Premium Statistic Luxury product penetration China 2023, by product type
  • Premium Statistic CAGR of China's luxury goods market 2018-2023, by segment
  • Premium Statistic Major types of luxury brand activities in China 2023-2024

Leading brands

5
  • Premium Statistic Most powerful luxury fashion brands in China 2023
  • Premium Statistic Leading personal luxury companies in online advertising in China 2025
  • Premium Statistic Leading luxury beauty brands in online advertising in China 2025
  • Premium Statistic Leading luxury jewelry brands in online advertising in China 2025
  • Premium Statistic Leading luxury fashion brands in online advertising in China 2025

Online marketing

7
  • Premium Statistic Online ad spend change of personal luxury goods market in China 2022-2025
  • Premium Statistic Distribution of online personal luxury goods ads in China 2025, by device
  • Premium Statistic Distribution of online personal luxury goods ads in China 2025, by ad format
  • Premium Statistic Online luxury ad spending distribution in China 2024, by advertiser sector and tactic
  • Premium Statistic Major types of luxury online marketing campaigns in China 2024
  • Premium Statistic Most popular social media for influencer marketing in luxury industry in China 2024
  • Premium Statistic Popular types of websites for luxury goods advertisements in China Q1 2024

Brand endorsement

5
  • Premium Statistic Share of brand endorsers in China 2024, by industry
  • Premium Statistic Number of luxury brand endorsers in China 2023-2024, by brand
  • Premium Statistic Share of luxury brand endorsers in China 2023-2024, by gender
  • Premium Statistic Share of luxury brand endorsers in China 2023-2024, by generation
  • Premium Statistic Share of luxury brand endorsers in China 2023, by celebrity image

Luxury consumers

6
  • Premium Statistic Content sparking interest of consumers in luxury in China 2024
  • Premium Statistic Influence channels for luxury consumers in China 2024
  • Premium Statistic Major WeChat influence touchpoints for luxury consumers in China 2024
  • Premium Statistic Most searched-for content for luxury product purchase decision in China 2024
  • Premium Statistic Information channels for overseas luxury shopping among Chinese consumers 2024
  • Premium Statistic Leading shopping channels for purchasing luxury goods China 2024
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