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Digital advertising formats in the United Kingdom (UK)

Statistics report on digital advertising formats in the United Kingdom

This report presents a selected range of statistics and data about most important digital advertising formats in the United Kingdom.

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Table of contents

Overview

8
  • Premium Statistic Digital advertising spending in the UK 2008-2024
  • Premium Statistic Digital publisher revenue in the UK 2019-2024
  • Premium Statistic Revenue of digital advertising agencies in the UK 2018-2023
  • Premium Statistic Nonprofit digital ad spend in North America & the UK 2024, by format
  • Premium Statistic Media with ads consumers like in the UK 2022
  • Premium Statistic Media with memorable ads in the UK 2022
  • Premium Statistic Most effective digital ad formats for Christmas shopping in the UK 2023
  • Premium Statistic Complaints about digital advertising in the UK 2024, by ad location

Audio

7
  • Premium Statistic Digital audio ad spend in the UK 2019-2024
  • Premium Statistic Digital audio ad spend in the UK 2024, by format
  • Premium Statistic Digital audio ad spend growth in the UK 2024, by format
  • Premium Forecast Podcast ad spend in the UK 2017-2026
  • Premium Forecast Podcasts average ad spending per listener in the United Kingdom 2017-2030
  • Premium Statistic Audio streaming ad spend in the UK 2019-2024
  • Basic Statistic Likeliness of paying attention to streaming services ads in Great Britain 2022

Banner

6
  • Premium Forecast Ad spending of the digital banner advertising industry in the United Kingdom 2031
  • Premium Forecast Revenue growth of banner advertising in the United Kingdom 2018-2031
  • Premium Forecast Ad spending per internet user of banner advertising in the United Kingdom 2017-2031
  • Premium Forecast Digital Market Outlook: banner advertising revenue in the UK 2019-2028, by device
  • Premium Statistic In-app banner ads eCPM for iOS in the UK Q2 2023
  • Premium Statistic In-app banner ads eCPM for Android in the UK Q2 2023

Classifieds

5
  • Premium Forecast Ad spending of the digital classifieds industry in the UK 2019-2028
  • Premium Forecast Digital classified ad revenue change UK 2019-2027, by category
  • Premium Forecast Ad spending per internet user of digital classifieds in the UK 2019-2028
  • Premium Forecast Digital classified ad revenue per web user UK 2019-2028, by category
  • Premium Forecast Digital Market Outlook: digital classifieds ad revenue in the UK 2019-2028, by device

Search

7
  • Premium Statistic Search ad spend in the UK 2019-2023
  • Premium Statistic Search ad spend growth in the UK 2020-2026
  • Premium Forecast ARPU in the search advertising segment in the United Kingdom 2017-2030
  • Premium Forecast Digital Market Outlook: search advertising revenue in the UK 2019-2028, by device
  • Premium Statistic GoogleAds average monthly CPC in the UK 2021-2024, by industry
  • Premium Statistic Features of search advertising in the UK 2022
  • Premium Statistic Share of consumers who knew which links on Google SERPs were ads in the UK 2022

Social

7
  • Premium Forecast Social media advertising spending in the United Kingdom 2017-2031
  • Premium Forecast Digital Market Outlook: social media ad spend in the UK 2018-2027, by device
  • Premium Forecast ARPU in the social media advertising segment in the United Kingdom 2017-2031
  • Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2026
  • Premium Statistic Meta ad spend in the UK 2018-2022, by category
  • Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
  • Premium Statistic Features of social media advertising in the UK 2022

Video

8
  • Premium Statistic Digital video advertising spending in the UK 2011-2024
  • Premium Forecast Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device
  • Premium Forecast Digital Market Outlook: digital video ad spending in the UK 2019-2028, by device
  • Premium Statistic BVOD ad spending in the UK 2019-2023
  • Premium Statistic BVOD ad spending growth in the UK 2017-2025
  • Premium Statistic FAST ad revenue in the UK 2021-2027
  • Premium Statistic Connected TV ad spending in the UK 2023-2028
  • Premium Statistic Features of YouTube advertising in the UK 2022
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