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Brand safety

Statistics report on brand safety and suitability

This report provides statistical information and data on brand risk, safety, and suitability.

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Privacy

Table of contents

Marketer insights

5
  • Premium Statistic Concern regarding advertising budgets funding harmful activity in the U.S. 2021
  • Premium Statistic Reasons for digital ad spend reductions in the U.S. 2021
  • Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
  • Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
  • Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021

Consumer insights

8
  • Premium Statistic Impact of ad adjacency on purchase decision in the U.S. 2021
  • Premium Statistic Entity responsible for ad adjacency in the U.S. 2022
  • Premium Statistic Entity responsible for ad adjacency in the UK 2021
  • Premium Statistic Consumer perception of brand safety in the U.S. 2021
  • Premium Statistic Consumer perception of ad adjacency in the U.S. 2022
  • Premium Statistic Consumer perception of ad adjacency in the UK 2023
  • Premium Statistic Content that endangers brand safety in the U.S. 2023
  • Premium Statistic Content that endangers brand safety in the UK 2023

Metrics

6
  • Premium Statistic Programmatic ad brand risk rate 2022, by format
  • Premium Statistic Desktop display brand risk rate 2021, by country
  • Premium Statistic Programmatic ads brand suitability block rate worldwide 2019-2021
  • Premium Statistic Digital advertising brand suitability block growth 2020, by region
  • Premium Statistic Programmatic ads brands suitability violation rate worldwide 2021
  • Premium Statistic YouTube advertising safety error rate worldwide 2020

Online news properties

4
  • Premium Statistic Ad revenue losses due to keyword blocking 2020, by country
  • Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
  • Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
  • Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
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