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Advertising in Sweden

Statistics report on advertising in Sweden

This report has been compiled to provide statistical information about advertising in Sweden.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Forecast Digital ad spend in Western Europe 2026, by country
  • Basic Statistic Turnover of the advertising and market research industry of Sweden 2021-2024
  • Premium Statistic Advertising spending in Sweden 2018-2024
  • Premium Statistic Advertising spending change in Sweden 2018-2024

Traditional media

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  • Premium Statistic TV advertising expenditure in Sweden 2011-2023
  • Premium Statistic Radio advertising expenditure in Sweden 2011-2023
  • Premium Statistic Daily printed newspaper ad expenditures in Sweden 2011-2023
  • Premium Statistic Magazine advertising expenditure in Sweden 2022-2023
  • Premium Statistic OOH advertising spending in Sweden 2009-2024
  • Premium Statistic Cinema advertising spending in Sweden 2009-2024

Digital media

8
  • Premium Statistic Digital advertising spending in Sweden 2015-2024
  • Premium Statistic Digital ad spend growth in Sweden 2021-2024
  • Premium Statistic Digital share of ad spend in Sweden 2015-2024
  • Premium Statistic Digital ad spend in Sweden 2024, by format
  • Premium Statistic Digital ad spend growth in Sweden 2024, by format
  • Premium Forecast Digital advertising spending share in Sweden 2019-2028, by device
  • Premium Statistic Leading online video advertisers in Sweden 2024
  • Premium Statistic Programmatic ad spend in Sweden 2017-2030

Market leaders

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  • Premium Statistic Revenues of selected commercial television broadcasters in Sweden 2023
  • Premium Statistic Ranking of newspaper publishing companies in Sweden 2023, by revenue
  • Premium Statistic Leading TV advertisers in Sweden 2024
  • Premium Statistic Ranking of advertising companies in Sweden 2025, by revenue
  • Premium Statistic Ranking of advertising companies in Sweden 2025, by profit

Consumer insight

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  • Premium Statistic Average time spent with media per day in Sweden 2009-2023
  • Premium Statistic Media reach in Sweden 2024
  • Premium Statistic Average time spent per day with media in Sweden 2023
  • Premium Statistic Advertising awareness in Sweden 2024, by medium
  • Premium Statistic Attitudes towards advertising in Sweden 2014-2024
  • Premium Statistic Attitude towards advertising in Sweden 2024, by medium
  • Premium Statistic Perception of advertising in Sweden 2024, by medium
  • Premium Statistic Trust in news brands in Sweden 2026
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