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Influencer marketing in Brazil

Statistics report on influencer marketing in Brazil

A compilation of the latest statistics on the influencer marketing industry in Brazil. The report provides an overview of the segment before diving into information about brands and their strategies along with content creators for this type of social media marketing. It also profiles Brazilian audiences, with extra data on Brazil's TikTok consumers.

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Table of contents

Overview

5
  • Basic Statistic Number of social media users worldwide 2000-2040
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2030 by market
  • Premium Forecast Influencer advertising spending in Brazil 2017-2030

Brands

9
  • Premium Statistic Annual influencer marketing spending range according to brands in Brazil 2024
  • Premium Statistic Share of brands planning to raise influencer marketing spending in Brazil 2023-2024
  • Premium Statistic Importance of influencer marketing to media plans for advertisers in Brazil 2017-2025
  • Premium Statistic Social media platforms most used by brands for influencer marketing in Brazil 2024
  • Premium Statistic Share of marketers' budget allocated to influencer marketing in Brazil 2024
  • Premium Statistic Distribution of companies in Brazil 2025, by annual influencer marketing budgets
  • Premium Statistic Share of companies paying for online ads in Brazil 2019-2026
  • Premium Statistic Share of companies with social network profiles or accounts in Brazil 2019-2026
  • Premium Statistic Share of companies on social networks in Brazil 2019-2026, by selected platform

Marketers' & influencers' perspectives

7
  • Premium Statistic Agencies' advice to clients on rising influencer marketing spend in Brazil 2023-2024
  • Premium Statistic Influencer marketing's leading results according to marketers in Brazil 2025
  • Premium Statistic Leading challenges for brands to invest more in influencer marketing in Brazil 2025
  • Premium Statistic Leading criteria marketers used to select influencers in Brazil 2025
  • Premium Statistic Top services companies hired influencers to do according to marketers in Brazil 2024
  • Premium Statistic Influencers' top factors for closing a deal with a brand in Brazil 2024
  • Premium Statistic Influencers' other income sources in Brazil 2024

Audiences

9
  • Premium Statistic Digital Market Outlook: social media users in Brazil 2018-2029, by platform
  • Premium Forecast Most popular influencer genres in Brazil 2025
  • Basic Statistic Brazil: types of social media accounts followed Q2 2025
  • Premium Statistic Brazil leading video content type Q3 2024, by usage reach
  • Premium Statistic Share of internet users watching influencers' videos in Brazil 2019-2023
  • Premium Statistic Share of internet users watching influencers' videos in Brazil 2019-2023, by gender
  • Premium Statistic Share of internet users viewing influencers' videos in Brazil 2019-2023, by age group
  • Premium Forecast Attitudes towards online advertising in Brazil 2025
  • Premium Statistic Gen Z attitudes to online advertising in Brazil in 2025

Spotlight: TikTok audience

5
  • Premium Statistic Share of TikTok users believing brands should be on social media in Brazil 2023-2025
  • Premium Statistic TikTok users' attitudes toward brands and influencers on the platform in Brazil 2026
  • Premium Statistic Share of TikTok users who disliked ads/sponsored content in Brazil 2025
  • Premium Statistic Share of users who had already purchased something due to a TikTok ad in Brazil 2025
  • Premium Statistic TikTok users' opinions on ads on the platform in Brazil 2024
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