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Advertising in Hungary

Statistics report on advertising in Hungary

The present report provides information on the Hungarian advertising market. It includes various statistics on advertising media channels ranging from print to social media and influencer advertising.

Table of contents

Overview

6
  • Premium Forecast Revenue in the advertising market in Hungary 2017-2031
  • Premium Statistic Advertising expenditure in Hungary 2024, by channel
  • Premium Statistic Distribution of advertising spending in Hungary 2024, by channel
  • Basic Statistic Turnover of the advertising and market research industry of Hungary 2021-2024
  • Premium Statistic Reach of advertising channels in Hungary 2024
  • Premium Statistic Advertising channel preferences in Hungary 2024

Print advertising

3
  • Premium Statistic Print advertising revenue in Hungary 2010-2024
  • Premium Forecast Print ad spending in Hungary 2017-2030, by segment
  • Premium Forecast Reach of print advertising in Hungary 2017-2029, by segment

Outdoor advertising

3
  • Premium Statistic Out-of-home advertising spending in Hungary 2017-2030, by segment
  • Premium Statistic Total out-of-home advertising revenue in Hungary 2014-2024
  • Premium Statistic Net ambient OOH advertising expenditure in Hungary 2017-2024

Radio advertising

4
  • Premium Statistic Traditional Radio revenue in Hungary 2017-2030
  • Premium Statistic Radio advertising expenditure in Hungary 2011-2024
  • Premium Forecast Listeners of radio advertising in Hungary 2017-2030
  • Premium Statistic Share of radio in total advertising expenditure in Hungary 2018-2024

Television advertising

4
  • Premium Statistic Revenue from TV advertisements in Hungary 2019-2024
  • Basic Statistic Revenue from TV advertisements in Hungary 2020-2024, by type
  • Premium Statistic Distribution of new TV advertisements in Hungary 2024, by sector
  • Premium Statistic Number of new TV advertisements in Hungary 2020-2024, by month

Digital advertising

5
  • Premium Statistic Digital advertising expenditure in Hungary 2019-2024
  • Premium Statistic Distribution of digital advertising spending in Hungary 2024, by segment
  • Basic Statistic Share of digital in total advertising spending in Hungary 2019-2024
  • Premium Statistic Online advertising spending in Hungary 2023, by sector
  • Premium Statistic Digital audio advertising expenditure in Hungary 2020-2024

Social media and influencer advertising

5
  • Premium Forecast Social media advertising spending in Hungary 2017-2031
  • Premium Statistic Influencer advertising spending in Hungary 2017-2030
  • Premium Statistic Distribution of Meta's advertising audience in Hungary 2025, by age and gender
  • Premium Statistic Frequency of following domestic influencers in Hungary 2024
  • Premium Statistic Most valuable influencers in Hungary 2025
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