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TV advertising in Europe

Statistics report on TV advertising markets in Europe

This report has been compiled to provide statistical information about TV advertising in selected economies in Europe, including charts and graphs showcasing leading advertisers and categories, as well as data on online TV and connected TV advertising.

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Table of contents

Overview

6
  • Premium Statistic Television advertising spending in Western Europe 2000-2024
  • Premium Forecast Traditional television advertising spending in Central and Eastern Europe 2017-2030
  • Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
  • Premium Statistic TV ad spend growth in France, Germany, and Hungary 2025
  • Premium Statistic CTV ad spend growth in Western Europe 2023, by country
  • Premium Statistic TV advertising inflation rate in Europe 2023, by country

United Kingdom

7
  • Premium Statistic TV net advertising revenue in the UK 2018-2024
  • Premium Statistic TV advertising revenue in the United Kingdom (UK) 2014-2024, by source
  • Premium Statistic TV advertising spending in the UK 2012-2022, by format
  • Premium Statistic B2B TV ad spend in the UK 2018-2022
  • Premium Statistic FAST ad revenue in the UK 2021-2027
  • Premium Statistic Consumer trust in advertising in the UK 2023, by media
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024

Germany

8
  • Premium Statistic TV advertising revenues in Germany 2020-2029
  • Premium Statistic Gross television advertising spending in Germany 2020-2025
  • Premium Statistic TV and video streaming ad revenue in Germany 2015-2024
  • Premium Statistic Online TV ad revenue in Germany 2019-2028
  • Premium Statistic TV ad spend growth in Germany 2024, by industry
  • Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
  • Premium Statistic TV ad revenue in Germany 2024, by marketer
  • Premium Statistic Main channels of new brand discovery in Germany Q3 2024

France

5
  • Premium Statistic Television advertising revenues in France 2017-2024
  • Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
  • Premium Statistic Effectiveness of video advertising in France 2023
  • Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
  • Premium Statistic Main channels of new brand discovery in France Q3 2024

Italy

5
  • Premium Statistic Video ad spending in Italy 2018-2028
  • Premium Statistic Connected television ad spending in Italy 2016-2025
  • Premium Statistic Online television ad spending in Italy 2016-2025
  • Premium Statistic Viewers who would rather consume ads than pay more for ad-free services Italy 2023
  • Premium Statistic Main channels of new brand discovery Italy Q3 2024

Spain

7
  • Premium Statistic Television advertising expenditure in Spain 2016-2024
  • Premium Statistic Free TV advertising revenue in Spain 2015-2024
  • Premium Statistic Pay TV ad spending in Spain 2019-2024
  • Premium Statistic Online TV ad spending in Spain 2018-2027
  • Premium Statistic Connected TV ad spend in Spain 2019-2025
  • Premium Forecast Non-digital advertising touchpoints in Spain 2025
  • Premium Statistic Main channels of new brand discovery Spain Q3 2024
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