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Digital advertising in MENA

Statistics report on digital advertising in the Middle East and North Africa (MENA)

This report presents figures about the in the Middle East and North Africa (MENA). It provides an overview on key figures of the ad market and digital ad market . Moreover, it presents information on mobile, consumer attitudes, and digital ad fraud.

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Table of contents

Ad market overview

5
  • Premium Statistic Advertising spending worldwide 2025-2028, by region
  • Premium Statistic Growth of advertising spending worldwide 2000-2024
  • Premium Statistic TV advertising spending worldwide from 2000-2024, by region
  • Premium Statistic MENA advertising spending 2005-2024
  • Premium Statistic Advertisement expenditure in MENA by medium 2024

Digital ad market overview

4
  • Premium Statistic Global spending on internet advertising 2000-2024, by region
  • Premium Statistic Internet advertisement expenditure in MENA 2010-2024
  • Premium Statistic Growth in internet advertisement expenditure in MENA 2010-2024
  • Premium Statistic Value of digital ad spending in MENA 2023, by format

Mobile

3
  • Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
  • Premium Statistic Mobile games ad volume growth in the Middle East & North Africa 2023, by genre
  • Premium Statistic Mobile games ad volume in the Middle East & North Africa 2023, by genre

Consumer and marketers attitudes

4
  • Premium Statistic Preferred mobile apps to encounter ads for EMEA users Q2 2022, by category
  • Premium Statistic Preferred connected devices to encounter ads for EMEA users Q2 2022
  • Premium Statistic Effectiveness of digital ad formats in EMEA 2023
  • Premium Statistic Digital advertising budgets growth in EMEA 2024, by format

Digital ad fraud

3
  • Premium Statistic Economic losses due to ad fraud 2028, by region
  • Premium Statistic Digital ad fraud rate worldwide 2022, by region
  • Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
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