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Marketing in the United Kingdom (UK)

Statistics report on marketing in the United Kingdom

This report has been compiled to provide statistical information on the marketing industry in the United Kingdom (UK). It encompassed data on industry revenues and ways marketing business is done, on the workforce and pay marketers recieve, as well as diversity, equity, inclusion (DEI) metrics.

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Table of contents

Overview

7
  • Premium Statistic Advertising industry turnover in the UK 2008-2023
  • Premium Statistic Number of advertising companies in the UK 2008-2024
  • Premium Statistic PR & communications industry turnover in the UK 2008-2022
  • Premium Statistic Number of PR & communications companies in the UK 2008-2023
  • Premium Statistic Trade balance of advertising & market research services in the UK 2016-2025
  • Premium Statistic Export value of advertising services from the UK 2024, by region
  • Premium Statistic Share of marketing budgets dedicated to domestic markets in the UK 2023

Marketing budgets

3
  • Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2026
  • Premium Statistic Marketing spending growth in Western Europe 2025
  • Premium Statistic Marketing expenditure growth in the UK 2023, by type

Doing business

9
  • Premium Statistic Marketing objectives in the UK 2024
  • Premium Statistic Leading marketing challenges in the UK 2023
  • Premium Statistic Leading marketing measurement priorities in the UK 2023
  • Premium Statistic Frequency of measuring marketing metrics in the UK 2023
  • Premium Statistic Share of companies outsourcing marketing in the UK 2025
  • Premium Statistic Reasons why marketing is being outsourced in the UK 2024
  • Premium Statistic Understanding of marketing in UK companies 2024
  • Premium Statistic Understanding of marketing in UK companies 2024, by company type
  • Premium Statistic Marketing department changes in the UK 2023

Workforce

6
  • Basic Statistic Advertising and marketing economy employment in the UK 2011-2025
  • Premium Statistic Number of marketing associate professionals in the UK 2021-2026
  • Premium Statistic Hiring intentions in the marketing and creative sector in the UK 2023
  • Premium Statistic Top marketing job characteristics in the UK 2023
  • Premium Statistic Presence of marketing in leadership teams in the UK 2024
  • Premium Statistic Working patterns in marketing in the UK 2024

Skills

3
  • Premium Statistic Top marketing skills gaps in the UK 2024
  • Premium Statistic Most undervalued marketing skills in the UK 2024
  • Premium Statistic Most overrated marketing skills in the UK 2025

Pay

5
  • Basic Statistic Highest paid occupations in the UK 2025
  • Premium Statistic Marketing salaries in the UK 2025, by region
  • Premium Statistic Salary per annum of marketing professionals in the UK 2023
  • Premium Statistic Salary per annum of digital marketing professionals in the UK 2023
  • Premium Statistic Pay gap in marketing in the UK 2025, by type

Diversity, equity, and inclusion (DEI)

9
  • Premium Statistic Ethnic background of UK marketing professionals 2021-2023
  • Premium Statistic Earnings of marketing professionals in the UK 2023, by ethnicity
  • Premium Statistic Satisfaction with diversity initiatives in marketing in the UK 2023, by ethnicity
  • Premium Statistic Marketers on leadership teams in the UK 2024, by gender
  • Premium Statistic Gender pay gap in marketing in the UK 2020-2025
  • Premium Statistic Socio-economic pay gap in marketing in the UK 2022-2025
  • Premium Statistic Earnings of marketing professionals in the UK 2023, by socio-economic background
  • Premium Statistic Share of marketers who turn down work due to ESG in the UK 2024
  • Premium Statistic Issues consumers want brands to represent in the UK 2023
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