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Advertising industry in Benelux

Statistics report on the advertising industry in Benelux

This report contains a range of selected facts and statistics on the advertising industry in Belgium, the Netherlands as well as Luxembourg. It contains not only data on the market leaders in each country, but also on advertising spending, share of advertising by medium and consumer behavior.

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Table of contents

Overview

6
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Forecast Largest advertising markets in Europe 2026
  • Basic Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2026
  • Premium Statistic Largest digital advertising markets in Europe 2024
  • Premium Statistic Most effective advertisers in Europe 2025

The Netherlands

6
  • Premium Statistic Total gross ad spending in the Netherlands 2017-2030
  • Premium Statistic Advertising expenditure in the Netherlands 2023-2024, by medium
  • Premium Statistic Digital ad spend in the Netherlands 2012-2024
  • Premium Statistic Digital ad spend in the Netherlands 2024, by format
  • Premium Forecast Non-digital advertising touchpoints in the Netherlands 2025
  • Premium Forecast Digital advertising touchpoints in the Netherlands 2025

Belgium

8
  • Premium Statistic Ad spend distribution in Belgium 2024, by medium
  • Premium Statistic Traditional TV Advertising ad spending in Belgium 2017-2030
  • Premium Statistic Ad spending growth in Belgium 2014-2024
  • Premium Statistic Digital ad spend in Belgium 2015-2023
  • Premium Statistic Digital ad spend in Belgium 2023, by format
  • Premium Statistic Main channels of new brand discovery Belgium Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in Belgium 2024
  • Premium Forecast Digital advertising touchpoints in Belgium 2024

Luxembourg

6
  • Premium Statistic Ad spend in Luxembourg 2018-2022
  • Premium Statistic Ad spend in Luxembourg 2022, by medium
  • Premium Statistic Largest sectors in Luxembourg 2022, by ad spend
  • Premium Statistic Internet ad spend in Luxembourg 2018-2022
  • Premium Statistic Internet ad spend growth in Luxembourg 2019-2022
  • Premium Statistic Internet share of ad spend in Luxembourg 2018-2022
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