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Pharma and healthcare industry advertising in the U.S.

Statistics report on the pharmaceuticals and healthcare industry advertising in the U.S.

This report has been compiled to provide statistical information about advertising in the U.S. pharmaceutical and healthcare industries. It includes data on ad spending, market leaders, and consumer insights.

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Table of contents

Overview

8
  • Basic Statistic Market share of the leading global pharmaceutical markets 2024
  • Premium Statistic U.S. pharmaceutical industry - domestic and abroad revenue 1975-2024
  • Premium Statistic Pharmaceutical corporations by U.S. revenue 2025
  • Premium Statistic Leading pharmacies in the U.S. 2025, based on prescription revenue
  • Basic Statistic Prescription drug expenditure in the U.S. 1960-2024
  • Premium Statistic OTC medication retail sales in the U.S. 1965-2025
  • Premium Statistic Healthcare and pharma ad spend in the U.S. 2023-2024
  • Premium Statistic Top healthcare marketing agencies in North America 2023, by revenue

Media & platforms

7
  • Premium Statistic Pharmaceutical industry TV ad spend in the U.S 2016-2020
  • Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2022-2026
  • Premium Statistic Share of digital vs. traditional ad spend in the U.S. 2024, by industry
  • Premium Statistic Digital ad spend growth in the U.S. 2024, by industry
  • Premium Statistic GoogleAds average monthly CPC for pharmaceuticals worldwide 2024, by country
  • Premium Statistic Change in local ad revenue U.S. 2024, by vertical
  • Premium Statistic Local advertising spending of the healthcare industry in the U.S. 2023-2024

Sectors

6
  • Premium Statistic U.S. medicinal chemicals and botanical products ad spend 2022-2023
  • Premium Statistic U.S. pharmaceutical preparations ad spend 2023-2024
  • Premium Statistic U.S. home health care services industry ad spend 2022-2023
  • Premium Statistic U.S. accident and health insurance industry ad spend 2022-2023
  • Premium Statistic Hospitals local advertising spending in the U.S. 2023-2024
  • Premium Statistic Pharmaceutical houses & general practitioners ad spend in the U.S. 2023, by medium

Largest advertisers

11
  • Premium Statistic Marketing spending of pharmaceutical companies 2025
  • Premium Statistic Leading pharmaceutical brands in the U.S. 2023, by DTC ad spending
  • Premium Statistic Leading pharmaceutical manufacturing advertisers in the U.S. 2023, by ad spend
  • Premium Statistic Astrazeneca Pharmaceuticals ad spend in the U.S. 2023, by medium
  • Premium Statistic Glaxosmithkline Pharmaceuticals ad spend in the U.S. 2023, by medium
  • Premium Statistic Great Healthworks ad spend in the U.S. 2023, by medium
  • Premium Statistic Novartis Pharmaceuticals Corporation ad spend in the U.S. 2023, by medium
  • Premium Statistic Otsuka America Pharmaceutical ad spend in the U.S. 2023, by medium
  • Premium Statistic Pfizer Pharmaceuticals Group ad spend in the U.S. 2023, by medium
  • Premium Statistic United Healthcare Svcs ad spend in the U.S. 2023, by medium
  • Premium Statistic Viiv Healthcare Company ad spend in the U.S. 2023, by medium

Consumer insights

9
  • Premium Statistic Online sources of medical information in the U.S. 2023
  • Premium Statistic Expectations from pharma advertising in the U.S. 2024
  • Premium Statistic Healthcare advertising reach in the U.S. 2024
  • Premium Statistic Trust in pharma advertising in the U.S. 2024
  • Premium Statistic Gen Z consumer trust in health information worldwide 2025, by source
  • Premium Statistic Role of pharma ads in health condition discovery in the U.S. 2024
  • Premium Statistic Role of pharma ads in health condition management in the U.S. 2024
  • Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2024, by age
  • Premium Statistic Share of physicians who believe pharma DTC ads impact patients in the U.S. 2024
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