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Travel and tourism industry advertising in the U.S.

Statistics report on the travel and tourism industry advertising in the U.S.

This report has been compiled to provide statistical information about advertising in the U.S. travel and tourism industry.

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Table of contents

Overview - travel industry

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  • Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2023
  • Premium Statistic Number of inbound visitors to the U.S. 2025, by origin
  • Premium Forecast Travel product bookings in the U.S. 2025
  • Premium Forecast Travel product online bookings in the U.S. 2025
  • Premium Forecast Flight bookings by airline brand in the U.S. 2025

Overview - advertising and marketing

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  • Premium Statistic Travel sector ad spend growth worldwide 2021-2023
  • Premium Statistic Travel industry ad spend in the U.S. 2020-2022
  • Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
  • Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
  • Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2025
  • Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
  • Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel

Digital advertising

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  • Premium Statistic Digital ad spend in the U.S. 2022, by industry
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
  • Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
  • Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
  • Premium Statistic Mobile ad spend in the U.S. 2021, by industry

Market leaders

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  • Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
  • Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad impressions
  • Premium Statistic Booking Holdings marketing expenses 2015-2025
  • Premium Statistic Tripadvisor marketing expenses 2009-2025
  • Premium Statistic Expedia Group selling and marketing expenses 2007-2025, by type
  • Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2023
  • Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2023

Consumer insights

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  • Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
  • Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
  • Premium Statistic Advertising effectiveness among U.S. travelers 2022
  • Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
  • Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
  • Premium Statistic U.S. adults using travel influencers for recommendations 2021
  • Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
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