| Characteristic | Driving conversions later in the funnel | Driving early stage engagement |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Release date
February 2018
Region
Worldwide, North America
Survey time period
December 2017
Number of respondents
160 respondents
Special properties
among B2B marketers
Supplementary notes
The sample was predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented.
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