The source specifies that the traditional media includes: the press, out-of-home, television, radio and cinema. The data does not include the figures for direct marketing, directory, promotion, sponsorship, trade fair and PR, which attracted 14.8 billions euros in 2021.
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Ad spending of traditional & digital media France 2018-2024
In 2024, spending on traditional media advertising in France stood at **** billion euros. In the same year, spending on digital media was higher, amounting to billion euros.
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France Pub. (March 11, 2025). Advertising spending of traditional media and digital media in France from 2018 to 2024 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1258564/ad-spending-traditional-digital-france/
France Pub. "Advertising spending of traditional media and digital media in France from 2018 to 2024 (in billion euros) ." Chart. March 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1258564/ad-spending-traditional-digital-france/
France Pub. (2025). Advertising spending of traditional media and digital media in France from 2018 to 2024 (in billion euros) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1258564/ad-spending-traditional-digital-france/
France Pub. "Advertising Spending of Traditional Media and Digital Media in France from 2018 to 2024 (in Billion Euros) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2025, /statistics/1258564/ad-spending-traditional-digital-france/
France Pub, Advertising spending of traditional media and digital media in France from 2018 to 2024 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1258564/ad-spending-traditional-digital-france/ (last visited July 23, 2026)
Advertising spending of traditional media and digital media in France from 2018 to 2024 (in billion euros) [Graph], France Pub, March 11, 2025. [Online]. Available: /statistics/1258564/ad-spending-traditional-digital-france/
