Digital media advertising accounted for ** percent of the advertising expenditure by the consumer durables industry across India in 2020, compared to just about ** percent in the previous year. Notably, the share of print media ad spends plummeted down to ** percent in 2020 from a high of ** percent in 2018.
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Dentsu Aegis Network. (February 3, 2021). Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel." Chart. February 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. (2021). Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Consumer Durables Industry across India in 2020, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2021, /statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel ÌÇÐÄÆƽâ°æ, /statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/ (last visited August 01, 2026)
Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel [Graph], Dentsu Aegis Network, February 3, 2021. [Online]. Available: /statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
