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Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018

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Sources

Release date

June 2018

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: "What are the top three (3) biggest benefits of Advanced TV advertising versus traditional TV?"

Citation formats

Leading benefits of advanced TV advertising in the U.S. in 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 10, 2018
This statistic presents the leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, ** percent of surveyed advertisers stated that the leading benefit of advanced TV advertising over traditional TV advertising was improved targeting therefore less waste.
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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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