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TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2024

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Sources

Release date

February 2025

Region

Chile

Survey time period

2019 to 2024

Special properties

including free TV and pay TV; based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the figures based on the source's data.
Data preceding 2022 was retrieved from earlier releases.

Citation formats

TV advertising spending as a share of total ad expenditure in Chile 2019-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 11, 2025

In 2024, free and pay TV collectively accounted for nearly **** percent of total advertising spending in Chile, down from almost ** percent four years earlier. In nominal values, Chile's TV ad spend decreased to less than *** billion Chilean pesos in 2024.

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Topics

Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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