In 2024, TV advertising revenue in Canada amounted to ****Â billion Canadian dollars, down from **** billion Canadian dollars a year earlier.Ìý
TV consumption trends in Canada
Despite the ongoing proliferation of streaming services and other digital video formats, TV remains a popular news and entertainment source among Canadian audiences. As of December 2024, TV reached nearly ** percent of adults in Canada every week. Furthermore, among adults aged between 25–54 years, the respective share was approximately 75 percent. In May 2025, an average Canadian spent over ***hours on TV.Ìý
TV advertising worldwide
Regarding falling TV ad spend, Canada reflects a broader global trend. In 2025, global TV advertising expenditure was estimated at 173.82 billion U.S. dollars, down from 175.95 billion in 2024 and below pre‑pandemic levels. A similar pattern is projected in the United States, television advertising spending was expected to reach 59.69 billion dollars in 2024, up from 58.58 billion in 2023, before declining over the following years to about 45.1 billion dollars by 2028.
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StatCan. (May 6, 2025). TV advertising revenue in Canada from 2015 to 2024 (in billion Canadian dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/282993/canada-tv-advertising-revenue/
StatCan. "TV advertising revenue in Canada from 2015 to 2024 (in billion Canadian dollars)." Chart. May 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/282993/canada-tv-advertising-revenue/
StatCan. (2025). TV advertising revenue in Canada from 2015 to 2024 (in billion Canadian dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/282993/canada-tv-advertising-revenue/
StatCan. "Tv Advertising Revenue in Canada from 2015 to 2024 (in Billion Canadian Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2025, /statistics/282993/canada-tv-advertising-revenue/
StatCan, TV advertising revenue in Canada from 2015 to 2024 (in billion Canadian dollars) ÌÇÐÄÆƽâ°æ, /statistics/282993/canada-tv-advertising-revenue/ (last visited July 22, 2026)
TV advertising revenue in Canada from 2015 to 2024 (in billion Canadian dollars) [Graph], StatCan, May 6, 2025. [Online]. Available: /statistics/282993/canada-tv-advertising-revenue/
