Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group
Characteristic
Share of respondents
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Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't mind companies sharing my data with other companies if it means I get more targeted or interesting advertisements."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204
Citation formats
U.S. internet users sharing user data for targeted ads 2018, by age group
This statistic presents the share of internet users in the United States who don't mind sharing their personal data with other companies if it means receiving more targeted or interesting advertisements as of May 2018, sorted by age. According to the findings, ** percent of respondents aged 18 to 29 years stated not minding companies sharing their personal data in return for more targeted advertisements, while in comparison only percent of respondents aged 30 to 44 years reported similarly.
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Morning Consult. (May 31, 2018). Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/873881/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. "Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group." Chart. May 31, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/873881/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. (2018). Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/873881/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. "Share of Internet Users in The United States Who Don't Mind Companies Sharing Their Data for More Targeted or Interesting Advertisements as of May 2018, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2018, /statistics/873881/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult, Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group ÌÇÐÄÆƽâ°æ, /statistics/873881/internet-users-do-not-mind-companies-sharing-data-targeted-ads/ (last visited August 06, 2026)
Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group [Graph], Morning Consult, May 31, 2018. [Online]. Available: /statistics/873881/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
