Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023
Respondents who...
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The survey was carried out in the following countries: Australia, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom, and the United States.
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Confidence to reach audiences without cookies among marketers worldwide 2023
During a survey that ended in January 2023, ** percent of brand marketing executives stated they were confident about reaching audiences at scale without third-party cookies and IDs. Among agency executives, the share stood at ** percent.
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Ogury. (May 11, 2023). Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury. "Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023." Chart. May 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury. (2023). Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury. "Level of Confidence about Reaching Audiences at Scale without Third-party Cookies and Ids among Brand and Media Agency Executives Worldwide as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2023, /statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury, Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1384010/marketers-confidence-reach-audiences-without-cookies/ (last visited July 21, 2026)
Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023 [Graph], Ogury, May 11, 2023. [Online]. Available: /statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
