Between 2018 and 2022, there has been a significant increase in the level of awareness around the General Data Protection Regulation (GDPR) among European users. In 2018, when the GDPR was first applied, the United Kingdom had the highest level of awareness, with 32 percent of respondents agreeing or strongly agreeing with the statement: "I am aware of the new General Data Protection Regulation (GDPR) that will be introduced in May 2018". In 2022, the share of UK respondents agreeing with the statement increased to 73 percent. France had the lowest level of awareness in 2018, 20 percent, whereas in 2022 it reached 47 percent but remained the lowest among other European markets.
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Twitter (@FEDMA), & Global Data and Marketing Alliance, & Federation of European Data and Marketing. (May 25, 2022). General Data Protection Regulation (GDPR) awareness for users in selected European countries in 2018 and 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1311126/gdpr-awareness-european-countries/
Twitter (@FEDMA), und Global Data and Marketing Alliance, und Federation of European Data and Marketing. "General Data Protection Regulation (GDPR) awareness for users in selected European countries in 2018 and 2022." Chart. May 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1311126/gdpr-awareness-european-countries/
Twitter (@FEDMA), Global Data and Marketing Alliance, Federation of European Data and Marketing. (2022). General Data Protection Regulation (GDPR) awareness for users in selected European countries in 2018 and 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1311126/gdpr-awareness-european-countries/
Twitter (@FEDMA), and Global Data and Marketing Alliance, and Federation of European Data and Marketing. "General Data Protection Regulation (Gdpr) Awareness for Users in Selected European Countries in 2018 and 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2022, /statistics/1311126/gdpr-awareness-european-countries/
Twitter (@FEDMA) & Global Data and Marketing Alliance & Federation of European Data and Marketing, General Data Protection Regulation (GDPR) awareness for users in selected European countries in 2018 and 2022 ÌÇÐÄÆƽâ°æ, /statistics/1311126/gdpr-awareness-european-countries/ (last visited July 23, 2026)
General Data Protection Regulation (GDPR) awareness for users in selected European countries in 2018 and 2022 [Graph], Twitter (@FEDMA), & Global Data and Marketing Alliance, & Federation of European Data and Marketing, May 25, 2022. [Online]. Available: /statistics/1311126/gdpr-awareness-european-countries/
