Based on a survey fielded among advertising professionals in the United States, it was found that ** percent of advertisers surveyed in December 2020 said they were planning to increase their 2021 budgets devoted to OTT streaming services, while a quarter of respondents said the same about spending on addressable linear TV.
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Broadcasting & Cable. (February 16, 2021). Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. "Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform." Chart. February 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. (2021). Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. "Planned Changes in Spending on Tv Advertising According to Advertising Professionals in The United States as of December 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2021, /statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable, Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/870935/planned-changes-advanced-tv-ad-spend/ (last visited August 06, 2026)
Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform [Graph], Broadcasting & Cable, February 16, 2021. [Online]. Available: /statistics/870935/planned-changes-advanced-tv-ad-spend/
