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Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018

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Source

Release date

June 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

446*

Supplementary notes

* 49 advertisers, 154 publishers and 243 agencies.

Values calculated based on information provided by the source.

Citation formats

Digital advertising KPIs: comparison of vision and reality in Europe 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2018
This statistic shows the results of a survey among European advertisers, agencies and publishers on the key performance indicators (KPIs) they would like to use to measure digital advertising compared to those they actually used in reality in 2018. The survey found that ** percent of marketers stated that they would like to use brand awareness as a KPI, whereas only ** percent reported to use this in reality.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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