Marketers in the United Kingdom (UK) are changing strategies and reviewing or delaying campaigns as a result of the impact of the coronavirus outbreak, according to a survey conducted in April 2020. Just under ** percent are experiencing lower demand for products and services.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Marketing Week. (April 6, 2020). Coronavirus impact on brand marketers' campaign strategies and product demand in the UK in April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1116850/coronavirus-impact-on-brand-marketers-in-the-uk/
Marketing Week. "Coronavirus impact on brand marketers' campaign strategies and product demand in the UK in April 2020." Chart. April 6, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1116850/coronavirus-impact-on-brand-marketers-in-the-uk/
Marketing Week. (2020). Coronavirus impact on brand marketers' campaign strategies and product demand in the UK in April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1116850/coronavirus-impact-on-brand-marketers-in-the-uk/
Marketing Week. "Coronavirus Impact on Brand Marketers' Campaign Strategies and Product Demand in The Uk in April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Apr 2020, /statistics/1116850/coronavirus-impact-on-brand-marketers-in-the-uk/
Marketing Week, Coronavirus impact on brand marketers' campaign strategies and product demand in the UK in April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1116850/coronavirus-impact-on-brand-marketers-in-the-uk/ (last visited July 30, 2026)
Coronavirus impact on brand marketers' campaign strategies and product demand in the UK in April 2020 [Graph], Marketing Week, April 6, 2020. [Online]. Available: /statistics/1116850/coronavirus-impact-on-brand-marketers-in-the-uk/
