During a 2025 survey carried out among more than marketers in the United Kingdom, over ** percent of respondents stated the companies they worked for outsourced elements of marketing to third parties. The share stood at almost ** percent for business-to-business (B2B) companies and ** percent for business-to-consumer (B2C) companies.
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Marketing Week. (April 7, 2025). Share of companies outsourcing elements of marketing in the United Kingdom as of 2025, by company type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1341385/share-companies-outsource-marketing/
Marketing Week. "Share of companies outsourcing elements of marketing in the United Kingdom as of 2025, by company type." Chart. April 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1341385/share-companies-outsource-marketing/
Marketing Week. (2025). Share of companies outsourcing elements of marketing in the United Kingdom as of 2025, by company type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1341385/share-companies-outsource-marketing/
Marketing Week. "Share of Companies Outsourcing Elements of Marketing in The United Kingdom as of 2025, by Company Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2025, /statistics/1341385/share-companies-outsource-marketing/
Marketing Week, Share of companies outsourcing elements of marketing in the United Kingdom as of 2025, by company type ÌÇÐÄÆƽâ°æ, /statistics/1341385/share-companies-outsource-marketing/ (last visited July 15, 2026)
Share of companies outsourcing elements of marketing in the United Kingdom as of 2025, by company type [Graph], Marketing Week, April 7, 2025. [Online]. Available: /statistics/1341385/share-companies-outsource-marketing/
