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Factors driving IT decision-makers to interact with advertising worldwide in 2023, by region

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Source

Release date

January 2024

Region

Worldwide

Survey time period

2023

Number of respondents

843 respondents

Special properties

among IT decision-makers

Method of interview

Online survey

Citation formats

Factors driving IT decision-makers to interact with ads worldwide 2023, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 13, 2024

During a survey carried out among IT decision-makers in 2023, ** percent of respondents fro the Asia-Pacific region stated that they were more likely to interact with an ad if it addressed their organization's challenges or business objectives. A little over a third stated they were likely more likely to interact with it if the product it advertised was comparable to one of their existing products.

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