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Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016

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Sources

Release date

May 2016

Region

Worldwide

Survey time period

May 2016

Number of respondents

103 respondents

Supplementary notes

Question: Approximately what percentage of your marketing budget did you spend on personalized digital marcomms in the past 12 months?
The source did not provide an exact date of survey; the survey date given is the publication date.

Citation formats

Share of marketing budget spent on digital personalization worldwide 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
This statistic shows the share of marketing budgets spent by responding marketers worldwide on personalized digital marketing communications as of May 2016. The findings show that ** percent of respondents used less than ** percent of their marketing budget for personalized digital communications, whereas *** percent of responding marketers reported using ** to ** percent of their budget on personalization.
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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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