| Characteristic | Percent uplift in revenue-per-visitor |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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July 2017
Worldwide
June 2017
based on 2 billion e-commerce user journeys and 120 million purchases primarily in the retail and travel sectors
The source provided the following terminology definitions:
Scarcity = techniques that highlight items that are low in stock
Social proof = techniques that leverage the behavior of other users to provide information about trending products and items currently popular
Urgency = techniques that use a time limit to promote urgency to complete an action before a deadline
Abandonment = techniques that aim to capture users before they leave the site after indicating purchase intention
Product recommendation = techniques that recommend alternative products to users
