* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Consumer opinion on the transparency of influencer marketing in the UK 2018
This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that ** percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at ** percent.
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Prizeology. (February 13, 2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018." Chart. February 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. (2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of Respondents That Agreed with The following Statements regarding The Transparency of Influencer Marketing in The United Kingdom (Uk) in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2018, /statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology, Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 ÌÇÐÄÆƽâ°æ, /statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/ (last visited August 03, 2026)
Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 [Graph], Prizeology, February 13, 2018. [Online]. Available: /statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
