* The source publishes the top 5 rankings in each of the categories shown here. In 2018, M&S did not make it to the top 5, therefore a score for that year is not made available. YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Data is taken from annual brand rankings published by BrandIndex between 2012 and 2019. These figures show the total average Buzz score for the whole year (January to December).
The source did not give a specific date of release for this data. In this stat date of access is used.
Citation formats
Marks & Spencer's brand perception in the United Kingdom (UK) 2012-2019
This statistic shows the perception of the Marks & Spencer retail brand in the United Kingdom (UK), according to their average Buzz score from the years 2012 to 2019. Between 2017 and 2019, Marks & Spencer's total average Buzz score fell from **** to ***.
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YouGov. (July 23, 2020). Perception of Marks & Spencer retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/415267/marks-and-spencer-mands-buzz-score-united-kingdom-uk/
YouGov. "Perception of Marks & Spencer retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating*." Chart. July 23, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/415267/marks-and-spencer-mands-buzz-score-united-kingdom-uk/
YouGov. (2020). Perception of Marks & Spencer retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/415267/marks-and-spencer-mands-buzz-score-united-kingdom-uk/
YouGov. "Perception of Marks & Spencer Retail Brand in The United Kingdom (Uk) from 2012 to 2019, as Buzz Score Rating*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2020, /statistics/415267/marks-and-spencer-mands-buzz-score-united-kingdom-uk/
YouGov, Perception of Marks & Spencer retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating* ÌÇÐÄÆƽâ°æ, /statistics/415267/marks-and-spencer-mands-buzz-score-united-kingdom-uk/ (last visited July 29, 2026)
Perception of Marks & Spencer retail brand in the United Kingdom (UK) from 2012 to 2019, as Buzz score rating* [Graph], YouGov, July 23, 2020. [Online]. Available: /statistics/415267/marks-and-spencer-mands-buzz-score-united-kingdom-uk/
