*The study was conducted among a total sample of 6,000 across four markets; no information was provided in regards to U.S. sample only. Figures may not add up to 100 percent due to rounding.
Citation formats
U.S. consumer attitude towards brands using AI to create ads in 2017
This statistic presents consumer attitude towards brands using AI to create ads in the United States as of 3rd quarter 2017, by age group. According to the findings, **** percent of respondents aged between 18 and 35 felt positively about brands using AI to make ads. The same was true for *** percent of 35-to-52-year olds.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (October 11, 2017). Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/788224/us-consumers-attitude-towards-ai-ad-creation/
eMarketer. "Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group." Chart. October 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/788224/us-consumers-attitude-towards-ai-ad-creation/
eMarketer. (2017). Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/788224/us-consumers-attitude-towards-ai-ad-creation/
eMarketer. "Consumer Attitude towards Brands Using Artificial Intelligence (Ai) to Create Ads in The United States as of 3rd Quarter 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2017, /statistics/788224/us-consumers-attitude-towards-ai-ad-creation/
eMarketer, Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/788224/us-consumers-attitude-towards-ai-ad-creation/ (last visited August 06, 2026)
Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group [Graph], eMarketer, October 11, 2017. [Online]. Available: /statistics/788224/us-consumers-attitude-towards-ai-ad-creation/
