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Most common reasons for canceling paid streaming services in the United States and Canada in 4th quarter 2024

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Source

Release date

February 2025

Region

Canada, United States

Survey time period

Q4 2024

Number of respondents

4,490 respondents

Age group

18 years and older

Special properties

respondents indicating they subscribed to a streaming service within the last 6 months

Citation formats

Primary reasons for canceling VOD subscriptions in the U.S. and Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2025

According to data from the fourth quarter of 2024, the main reason for canceling a paid video streaming service subscription in the United States and Canada was that the consumers have not been using it enough, with ** percent of respondents citing this as their top concern. The second most stated issue was that the service raised its prices.

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