Original survey question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"
The question was asked among 1,715 female and 1,085 male respondents.
According to a Hong Kong consumer survey conducted by in June 2024, about ** percent of respondents had subscribed to video-on-demand (SVOD) services. The survey found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.
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Rakuten Insight. (September 4, 2024). Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1260206/hong-kong-svod-subscription-rate/
Rakuten Insight. "Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1260206/hong-kong-svod-subscription-rate/
Rakuten Insight. (2024). Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1260206/hong-kong-svod-subscription-rate/
Rakuten Insight. "Share of Respondents Paying for Subscription Video-on-demand (Svod) Services in Hong Kong as of June 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Sep 2024, /statistics/1260206/hong-kong-svod-subscription-rate/
Rakuten Insight, Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1260206/hong-kong-svod-subscription-rate/ (last visited July 21, 2026)
Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260206/hong-kong-svod-subscription-rate/