According to a Chinese consumer survey conducted by in June 2024, about ** percent of respondents who subscribed to multiple subscription video-on-demand (SVOD) platforms stated that the exclusive access to the desired content as the main reason to pay for more than one. The survey also found out that Tencent Video (or WeTV) and iQIYI were the most popular SVOD platforms among respondents in China.
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Rakuten Insight. (September 4, 2024). Leading reasons to pay for more than one subscription video-on-demand (SVOD) services in China as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1260148/china-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight. "Leading reasons to pay for more than one subscription video-on-demand (SVOD) services in China as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1260148/china-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight. (2024). Leading reasons to pay for more than one subscription video-on-demand (SVOD) services in China as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1260148/china-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight. "Leading Reasons to Pay for More than One Subscription Video-on-demand (Svod) Services in China as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1260148/china-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight, Leading reasons to pay for more than one subscription video-on-demand (SVOD) services in China as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260148/china-reasons-to-subscribe-to-multiple-video-streaming-services/ (last visited July 28, 2026)
Leading reasons to pay for more than one subscription video-on-demand (SVOD) services in China as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260148/china-reasons-to-subscribe-to-multiple-video-streaming-services/
