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Share of respondents paying for subscription video-on-demand (SVOD) services in China as of June 2024

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Source

In cooperation with
Release date

September 2024

Region

China

Survey time period

13 to 30 June, 2024

Number of respondents

4,226 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you subscribe to any video-on-demand or video streaming service providers? (e.g. iQIYi, Youku, Tencent Video, etc)

The question was asked among 2,457 female and 1,7,69 male respondents.

Citation formats

SVOD penetration rate in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2024

Video-on-demand subscription rate in China has almost ** between 2021 and 2024. According to a Chinese consumer survey conducted by  in June 2024, about ** percent of respondents had subscribed to VOD services, versus ** percent in the same survey conducted in 2021. The survey also discovered that*'s popularity had outstripped among the respondents.

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SVOD services in ChinaMobile internet usage in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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