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Subscription services in Australia - statistics & facts

Over the last few years, subscription-based services have become commonplace globally across several industries, from music streaming to food delivery, and everything in between. Media services, including video streaming and subscription video on demand (SVoD), as well as gaming subscriptions and music streaming services have grown exponentially in recent years, proving popular by giving consumers access to a vast library of content in an instant.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Share of Gen Z with at least one paid entertainment subscription
  • **%
  • Ownership of SVoD services
  • **%

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Current statistics on this topic

Video Streaming

Market share of SVOD providers in Australia 2023, by revenue

TV, Video & Film

Subscription video on demand (SVOD) ownership Australia 2012-2021

Video Streaming

Share of paid entertainment subscriptions in Australia 2021, by generation

Further recommended statistics

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