According to a Hong Kong consumer survey conducted by in June 2024, ** percent of surveyed subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. According to the same survey, a larger variety of content available than cable and satellite TV was the main reason to pay for SVOD content.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (September 4, 2024). Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. (2024). Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Share of Respondents Planning to Cancel Subscription Video-on-demand (Svod) Services in Hong Kong as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight, Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/ (last visited July 26, 2026)
Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
