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Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share

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Source

Release date

June 2022

Region

United States

Survey time period

Q1 2022

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Leading header-bidding technologies in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2022
In the first quarter of 2022, ** percent of sites doing header-bidding used Amazon, making it the most popular technology used for this purpose. Xandr ranked second, used by ** percent of sites. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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