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Adoption of header bidding worldwide in selected months between 2021 and 2025, by website traffic volume

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

April 4, 2021, June 13, 2022, October 11, 2023, July 1, 2025

Supplementary notes

Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.

Citation formats

Header bidding adoption worldwide 2021-2025, by website traffic

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2025

Among one million websites receiving largest traffic, *** percent was using header-bidding technology in July 2025. The same was true for percent of websites among the top 100 thousand and ***percent among the top 10 thousand.

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