Shares calculated using figures provided. Original data have been put in percentage and rounded. Includes enterprises of at least ten people. Excludes agricultural, financial and insurances enterprises.
The industries are based on the (NAF).
Citation formats
Internet paid advertising usage by companies in France 2016, by industry
This statistic shows the proportion of enterprises in France which used paid advertising on search engines, social media and other websites in France in 2016. That year, ** percent of retail trade enterprises used this kind of paid advertising.
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Insee. (April 12, 2017). Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/760920/online-paid-ads-usage-among-french-industries/
Insee. "Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry." Chart. April 12, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/760920/online-paid-ads-usage-among-french-industries/
Insee. (2017). Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/760920/online-paid-ads-usage-among-french-industries/
Insee. "Share of Enterprises Using Paid Advertising on Search Engines, Social Media and Other Websites in France in 2016, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Apr 2017, /statistics/760920/online-paid-ads-usage-among-french-industries/
Insee, Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry ÌÇÐÄÆƽâ°æ, /statistics/760920/online-paid-ads-usage-among-french-industries/ (last visited August 02, 2026)
Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry [Graph], Insee, April 12, 2017. [Online]. Available: /statistics/760920/online-paid-ads-usage-among-french-industries/
