| Characteristic | Sponsored ads allow me to discover new products and new brands | The products offered by the advertisements online interest me |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
February 2020
More information
Region
France
Survey time period
July - August 2019
Number of respondents
1,007 respondents
Supplementary notes
* The age groups were defined by the source as follows:
Gen Z: born after 1994 (less than 25 years old);
Millennials: born between 1981 and 1994 (25-38 years old);
Generation X: born between 1965 and 1980 (39-54 years old);
Baby boomers: born between 1946 and 1964 (55-73 years old);
Silent generation: born before 1946 (74 years old and older).
The questions were phrased by the source as follows:
"Les annonces sponsorisées me permettent de découvrir de nouveaux produits et de nouvelles marques"
"Les produits proposés par les annonces en
ligne m'intéressent".
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