This question was phrased by the source as follows: "Which, if any, of the following software do you currently use on any of your devices to block adverts? Please select all that apply."
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Usage of ad blocking software in the United Kingdom (UK) 2019, by type
This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2019, broken down by type. The survey found that ** percent of respondents stated that they used ad blockers such as Adblock or Adguard, whereas **** percent of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
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IAB UK. (March 29, 2019). Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. "Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type." Chart. March 29, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. (2019). Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. "Share of Respondents That Used Ad Blocking Software in The United Kingdom (Uk) as of February 2019, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2019, /statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK, Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type ÌÇÐÄÆƽâ°æ, /statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/ (last visited August 05, 2026)
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type [Graph], IAB UK, March 29, 2019. [Online]. Available: /statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
