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To what extent do you trust the following forms of advertising?

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Source

Release date

December 2015

Region

Australia

Survey time period

2013 and 2015

Citation formats

Consumer trust in digital advertising in Australia 2013-2015, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 6, 2016
The graph presents levels of consumer trust in different types of digital advertising in Australia in 2013 and in 2015. Ads in search engines were the most trusted form of digital advertising in 2015, with 34percent of respondents stating that they somewhat or completely trusted them.
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Digital advertising in AustraliaDigital advertising in IndiaDigital advertising in CanadaDigital advertising in EuropeDigital advertising in North America
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