Lionel Sujay Vailshery
Research expert covering cloud computing and emerging tech industries
App usage in Japan - statistics and facts
Japan has a strong mobile app market. The spread of smartphones throughout the 2010s has made mobile internet use increasingly convenient, making it possible for Japan鈥檚 affluent consumers to utilize apps for a variety of purposes, such as entertainment, shopping, and banking. One of the most popular categories of apps are messenger and social networking apps, which not only enable users to stay connected with friends and acquaintances despite busy schedules, but also constitute an important source of information. The most eminent social app is the messenger service LINE, which is operated by LINE Corporation and has become an integral part of people鈥檚 daily lives. LINE Corporation diversified its portfolio over the years and today offers a whole array of services, such as LINE Pay, LINE Manga, and LINE Music.
